Best certifications for product marketing Jun 7, 2024 · Best Certifications Best Certifications. As competition increases and market dynamics shift, staying relevant becomes crucial. That’s why I recommend you look into becoming a Microsoft Advertising Certified Professional. You can get the certificate online or at any of the 20 locations worldwide. Here are the four programs that we liked best. With various options available, choosing the right certification program can be overwhelming. Griffin LaFleur is a MarketingOps and RevOps professional working for Swing Education. The Product Marketing Core Certification by the Product Marketing Alliance (PMA) is a foundational program designed for professionals aiming to excel in product marketing. 6 Agile Certifications For Project Management Professionals Coursework includes dynamic product management, marketing performance optimization Great product managers own every stage of a product’s lifecycle, from ideation to product retirement, and everything in between. New Product Strategy & The Bugaboo Case Learn how to develop new product ideas. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. Jan 8, 2025 · Find the best and highest paying Senior Product Manager certifications and their requirements. Rating: 5/5 . Top marketing automation certifications and courses Jan 8, 2025 · The best certifications for a senior product marketing manager are Professional Certified Marketer (PCM), Certified Scrum Product Owner (CSPO), and Certified Manager Certification (CM). Certified Product Marketing Manager (CPMM) Certified Product Marketing Manager (CPMM) is a certification offered by the American Marketing Association (AMA). 2 Product Manager Nanodegree Program [Udacity] Jul 16, 2023 · Top 10 Product Marketing Manager Certifications. Contrastingly, digital marketing certification courses focus on specific tools. . See how the Accord Framework is used to enhance a product's value proposition. Here are the five best product management certifications that you can earn today: 1. Fast-track your career as a PMM and develop the strategic skills that set leaders apart. They are the backbone of a product's success, and ultimately, of the company’s success. Aug 5, 2024 · Whether you're trying to break into the product manager profession or looking to enhance your existing product management skills, a product management certification can help. Length: 13 hours and 11 minutes Cost: Free with a 7-day trial; $8 per month or $29. 6% when you earn your Pragmatic certification badges. The Certification product marketing manager helps the individual to understand the core products of the marketing The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. Get certified as a Product Marketing Manager. Product Leader Certification. Here are some of the top career benefits of having a marketing certification. Top product management certifications typically involve a combination of academic lectures, classroom sessions, project-based assignments, and examinations. Leverage these certifications to make your application Aug 10, 2023 · Table of Content. Understanding the Importance of Product Marketing Certifications. We've asked our mentors to recommend the best certifications for you to consider in 2025. Below are three noteworthy product marketing certification programs that stand out in terms of quality and reputation. Our best-in-class certifications are designed to help you gain practical, real-world knowledge from experts with decades of experience. The course is designed by expert instructors of 280Group, who are well versed with all the major concepts and strategies of Product management. The Certified Product Manager (CPM) certification, provided by the Association of International Product Marketing and Management (AIPMM), is a globally recognized credential that marks a significant milestone in a professional’s product management journey. When it comes to marketing certifications, many tend to go with what’s well-known. This certification path includes the product management and product marketing skills you need to become a Certified Product Master. The Certified Product Marketing Manager (CPMM) credential, offered by the Association of International Product Marketing and Management (AIPMM), is a globally recognized certification that validates a professional's expertise in product marketing. Senior product marketing manager certifications demonstrate your competency as a senior product marketing manager to employers. Enroll now! Apr 17, 2024 · Marina Hudek, Product Marketing Lead at Infobip, discovered Product Marketing Core: Teams via the Product Marketing Alliance website and social media channels. Recognized as one of the most Influential Product Marketers by the Product Marketing Alliance and a top Product Marketing Mentor by Sharebird, her expertise is widely acknowledged. ). Exploring Top Product Marketing Certification Programs. I'm looking to improve my processes and be able to scale up. Some of the top 5 Product management certifications in 2024 are mentioned below: Best Product Management Certifications 2024-25. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. Transform you career with Coursera's online Product Marketing courses. Elevate your skills and career with our comprehensive online certification program. What are the benefits of product management certifications? Earning a product management certification offers several advantages: Expand your skill set: Certification enhances your general product management knowledge by introducing you to core concepts of product management and giving you the opportunity to gain hands-on experience. I’ve seen that Coursera is offering them in partnership with Google, and I’ve heard decent things about Hubspot, but there seem to be an endless amount of options. 88 per year for a Skillshare subscription One of the many aspects of online marketing is Sep 4, 2024 · Considered one of the best product management certifications for experienced PMs, The Certified Product Manager teaches two important skills: becoming the voice of the customer and aligning efforts within the team. How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses. You will learn everything from product strategy to marketing plan in the method you are comfortable with. Agreement to adhere to the AIPMM Code of Ethics. The Product Management Certification by Product School is a shortcut to becoming a PM expert. PMA is the go-to place for 1,000s of product marketers. Feb 3, 2023 · There are certifications for product marketing managers, PMs, UX designers, and other roles related to product development and go-to-market strategies. Transform you career with Coursera's online marketing courses. Certified professionals are often sought after for higher-level positions such as Senior Product Marketing Manager, Director of Product Marketing, or even Chief Marketing Officer positions. This certification covers the A-Z of product marketing, including market research, positioning, messaging, go-to-market strategies, sales enablement, and launches. Aug 19, 2024 · Artificial Intelligence for Product Certification. The Certified Product Marketing Manager is an AIPMM certification that helps you understand core product marketing functions. Jul 1, 2024 · There are a lot of Product Management certifications available. Join today! Certified Product Marketing Manager (280Group) If you want to become a certified product marketing manager, then this course from 280Group can help you in your quest. 000+, and a product community of one million. Certified Product Marketing Manager (CPMM) Certified Product Marketing Manager (CPMM) is an industry certification that demonstrates a professional’s knowledge and experience in product marketing. Program 1: Overview and Benefits Apr 3, 2025 · 2. See full list on userguiding. It wasn’t long before the Infobip team had joined the growing number of teams gaining a PMM certification. Stop launching features and hoping they land. Introducing Aaron Brennan, an accomplished Product and Product Marketing executive with a stellar track record that speaks volumes. Product Marketing Course. Top Product Marketing Certifications to consider in 2025 Certifications are a great way to show your expertise in a certain field, and can help you get your next job, or even a promotion. Passing the Certified Product Marketing Manager examination. The Top 5 Product Management Certifications. Marketing Manager certifications are in demand in 2025 among employers. Best certifications for product marketing manager. Product School’s Product Management Certification Programs. Product marketing is a crucial aspect of any business, and it involves promoting and selling a product or service to potential customers. Explore the full list here for prices, links, and other details. 1 Best Product Marketing Courses, Certification, Tutorials, Training, Classes Online. Every industry is using Jan 8, 2025 · Find the best and highest paying Marketing Manager certifications and their requirements. But in reality, the best marketing advances often happen when you think outside the box. Here are the 10 best Product Analyst certifications to pursue in 2025, hand-picked by our career growth team. My best options (at the moment) for education in marketing seem to be certifications, but with the sheer amount of them, I’m at a loss for which ones are worth their weight. Product marketing is a specialized field that requires a unique set of skills and knowledge. This course gives you a strategic system to position your product, craft messaging that resonates, and run go-to-market campaigns that generate adoption, engagement, and reven There's a lot out there, some of which requires a hefty investment in both time and money. Start driving real growth with product marketing that works. Dec 19, 2023 · Professional Certifications Certified Product Manager (CPM) by AIPMM. Completion of the CPMM preparatory course or workshop offered by AIPMM or an approved provider. This is where product marketing certifications come into play. These are the most important certifications to advance in your professional role and career. We’ve got it all. Membership in the Association of International Product Marketing and Management (AIPMM) is required to access certification resources and exam. For starters, it’s completely free. Product Marketing Manager Certification. Join today! Dec 13, 2024 · Being a certified product manager makes it easier to step into senior product management roles, lead a team, or oversee a portfolio of products in your company. Often these certifications are prerequisites for employment. Here’s our list of the best certifications available to Product Marketing Specialists today. Jan 21, 2022 · Available on Skillshare. Certified Product Marketing Manager The Certified Product Marketing Manager™ (or CPMM) is a credential offered by the Association of International Product Marketing and Management (AIPMM), an industry authority also responsible for publishing and maintaining the Product Marketing and Management Body of Knowledge® (ProdBOK®). Senior Product Manager certifications are in demand in 2025 among employers. Search Engine Optimization (SEO) I'm looking to be more efficient working within a larger organization after my company was acquired and my product marketing responsibilities have grown (compared to doing a wider range of marketing functions in the past including marketing programs, demand generation, etc. They balance customer needs, production capabilities, and business profitability to make decisions at each step along the way. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. What's more, Product School has access to 1000+ hiring partners, global alumni of 20. It focuses on core skills such as product lifecycle management, market planning, and strategy execution. Product marketing manager certifications demonstrate your competency as a product marketing manager to employers. Jul 8, 2023 · Top 10 Product Marketing Specialist Certifications. Based on general product management discussions and trends, here are some certification options you can look into: Pragmatic Marketing Certified Product Manager (PCMP) (Pragmatic Institute): This certification gets positive mentions for its focus on practical, customer-centric product strategy May 2, 2025 · Discover the best product management courses that will provide you with the knowledge and expertise needed to succeed in this dynamic field. Nov 30, 2023 · Career Benefits of Having Marketing Certifications. 6% Snag yourself a pay increase average of 5. Next Steps. A four-time recipient of the prestigious Top 100 Product Marketing Influencer of the Year award, Aaron has consistently demonstrated a rare blend of strategic prowess and marketing acumen. Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. Tl/dr: what are the most recognised or best product management certifications and courses for people looking to become a product manager or become a senior PM? I’ve been a Product Owner for ~4 years in software development across a couple businesses. Price: $4,199 . In this article, we'll delve into what Product Management entails and explore the top 7 Product Management Courses & Certifications to sharpen your Product Management skills. This course provides a structured certification program covering essential aspects of product marketing, from market research to go-to-market strategies. The first and most sought-after product management and product marketing certifications in the world. Here’s our list of the best certifications available to Product Marketing Managers today. Certified Product Marketing Manager. 1. Learn how – from a seasoned pro with 20+ years of experience – to hone core skills, tackle fundamental areas of leadership, and take your product marketing mastery to new and exciting heights. Earn a certificate in digital marketing and get on the fast track to a new career. This course also helps Jan 31, 2025 · Registration: Enroll in HubSpot Inbound Marketing Certification here. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. Competitive edge: In the job market, where multiple candidates apply, marketing certifications will help you get a competitive advantage over fellow applicants. Jan 8, 2025 · The best certifications for a product marketing manager are Professional Certified Marketer (PCM), Project Management Professional (PMP), and Certified Scrum Product Owner (CSPO). Program 1: Overview and Benefits Jul 8, 2023 · Certified Mobile Product Marketer (CMPM) is a certification program designed to help marketers stay up-to-date on the latest mobile marketing trends and best practices. 1 Digital Product Management by University of Virginia [Coursera]; 1. I've even heard of hiring managers declining to interview candidates who listed several certifications on their resume because it suggests, at best, a lack of real-world experience and, at worst, gullibility. This certificate program gives you the necessary tools and tactics to make strategic decisions that will impact the growth and viability of your product, organization, or venture. The traditional route of certification requires a passing score on the OMCP exams as well as 5,000 hours of experience. Certified Product Marketing Manager – A Product Management Career. Throughout his career, LaFleur has also worked at agencies and independently as a B2B sales and marketing consultant. To choose the best product management certification for you, consider your professional development goals and needs, plus how much money and time you can invest. Apply templates for new product strategy, including ideation, subtraction, task unification, division, and multiplication. The Certified Product Manager (CPM) credential, offered by the Association of International Product Marketing and Management (AIPMM), is a globally recognized certification that validates a professional's expertise in product management. The credibility that comes with certification can also lead to increased responsibilities and the chance to lead innovative projects that can shape the Jun 6, 2023 · Product management is the process of overseeing the development and lifecycle of a product, from ideation, innovation, implementation, industrialization, to improvement. It provides an in-depth understanding of how to effectively market products and services to mobile users. Now, we’ve evaluated top picks based on course content, reviews, communities/groups around the certifications, and industry recognition. So, if you're seeking a marketing position at a company, get marketing certifications from Google and top institutes to level up your career. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Get on the fast track to in-demand jobs with top employers Complete a Google Career Certificate to get exclusive access to CareerCircle , which offers free 1-on-1 coaching, interview and career support, and a job board to connect directly with employers, including over 150 companies in the Google Career Certificates Employer Consortium. In this article, we will explore the various aspects of product marketing, including understanding the target audience, developing messaging and content, establishing a strong brand Take charge of your career with a Product Certification from Pragmatic. Many of the best Susan is a seasoned strategist adept at leveraging customer and industry insights to drive exponential revenue and usage growth. com Mar 12, 2025 · Product Marketing Certified: Core (Product Marketing Alliance) The Product Marketing Certified: Core program course . Become the product marketer your company trusts to drive growth. Duration: 8 weeks . The Certified Brand Manager credential, offered by the Association of International Product Marketing and Management (AIPMM), is designed for professionals aiming to demonstrate expertise in brand strategy and management. Product School offers three separate product management certificates designed to take The Online Marketing Certified Professional (OCMP) Digital Marketing Certification is unique in that it's only awarded to those with verified marketing experience. 5. mzssvzmbbfpzqpqlqjhtpmxzqfjbsmamvpymkqybmpgfdtpnhwjifsshwzwstsrkjbmspayirxkegjsbvt