Product marketing cxl If you want to dive deeper into product marketing, check out CXL’s Product Marketing Minidegree. Explore CXL pricing plans for industry-leading marketing courses delivered by the top 1% of Marketing Practitioners. Jordan was the first marketing director at Outreach and leads the go-to-market product marketing team. Get advanced-level skills in PPC Marketing. Unique to SaaS, they may also be product-led strategies. You will understand how to coordinate a launch, retain clients, and measure and evaluate the success of your product marketing. This practical B2B marketing course is built specifically for: B2B marketers in companies with $5-50M revenue; Growth marketers taking on broader marketing responsibilities; Marketing leaders managing the full funnel Jan 30, 2025 路 7. Master all B2B marketing levers, and learn the growth plays that are working right now. Growth, product, or marketing leads building or scaling PMM functions. Your customer profiles and buyer personas. After taking this course you’ll…馃敶 CXL is the premium all-in-one training platform for B2B marketers. Jun 29, 2021 路 In this post, I will cover Momoko Price's Product Messaging course from the CXL Institute. Hope you find it useful, I know I did :) Review Momoko Price, the instructor, explains the material very Mar 28, 2019 路 2. Before joining Xconn, JP held various leadership positions at several large scale semiconductor companies, focusing on product planning/roadmaps, product marketing and business development. I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. Are CXL courses any good? Yes, CXL courses offer the greatest online marketing courses and industry-recognized certifications for growth professionals, product managers, UX/UI gurus, and any other Structure your product marketing team for maximum impact. Discover how these powerful ABM tactics can drive product marketing success in CXL’s Account-Based Marketing course. Sep 16, 2024 路 How CXL handles memory pooling has also been questioned, said Arif Khan, senior product marketing group director at Cadence. If you’re working for a big e-commerce company and you have the resources to run individual campaigns for specific products then it can make sense to send that traffic to the dedicated product page. Content channels. Built to help you create a brand that captures attention, drives demand, and becomes impossible to ignore. He’s helped grow Outreach from an early-stage startup to a $4. If you want to learn from top product marketing experts at Hubspot, Clickup, and Drift, then you might want to look into CXL’s Product Marketing Minidegree program. ICP research and marketing: Identify perfect target accounts, find out their top pains and priorities At CXL, we build marketing all-stars. In this program, you’ll have access to 30+ hours of self-paced product marketing training resources, and you’ll receive a certificate of completion at the end! In this blog, I will take you through our rather simple marketing strategy, and how it propelled our growth, setting us on the course to become one of the leading B2B growth agencies in Europe. If you want to become a top 1% product marketer, you can learn from the biggest experts in the Jan 18, 2022 路 Though product marketing has been around longer than brand marketing, it’s no grandpa. Craft messaging that clearly communicates value and differentiation. , top-of-the-funnel for raising awareness or button-of-the-funnel for driving sales). Building an Innovative Product: Discover methods to develop and market innovative products successfully. Recruiters specializing in marketing and product roles. Anyone who wants a complete system for driving long-term, compounding growth. g. Growth and marketing teams responsible for improving user retention. No matter the industry or size. Director, Product Marketing - CXL Marvell Technology Dec 2021 - Apr 2025 3 years 5 months. Brand marketing is also critical to building a lasting, memory-building reputation. However, it doesn't teach you how to do in-product experiments and CRO is sort of owned by Product. Taking this course will help you learn how to position and design a measurable product launch and how to make product marketing a cross-functional powerhouse for your business. 4B sales software company, including building a community of raving customer advocates of over 100k. 7 out of 5 rating on G2, users praise the courses for their comprehensive coverage and practical applicability, particularly in areas like digital marketing, SEO, and growth marketing strategies. Marketing and growth leaders building a high-performing team. This particular course is taught by the top 1% of product marketers from companies like Drift and Uber. B2B marketing training focused on what's working right now B2B marketing courses taught Jul 18, 2023 路 Master product marketing: training and courses. You will learn how to lead effective go-to-market (GTM) launches, bring teams together, and become a growth driver for your company. Product marketers, founders, and PMs focused on activation and retention. Learn the fundamentals of product marketing. The Product Marketing Minidegree is a training program that teaches you how to advance across all core product marketing disciplines. 2h 08min | 6 lessons | 4 downloadable resources. We’ve got a ton of content here, mostly long form, and all aimed at giving you the knowledge to make your company more money. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. CXL has the world’s most extensive library of premium B2B Marketing training 100+ On-demand B2B marketing courses taught by top practitioners. You need to stitch marketing site data to product metrics like activation, retention, and engagement metrics, which I don't remember CXL teaching. The Product Marketing Minidegree is the full package. Nov 4, 2021 路 To really excel at product marketing, learn from the best in the field. Jan 14, 2025 路 CXL can cost a little more than the typical courses, and some courses need updating. In order to create a successful product marketing strategy, you need to understand every key aspect of product marketing first. Our mission at CXL is democratizing elite know-how. "Move over Pragmatic and hello Product Marketing Alliance. Jul 1, 2024 路 Learn more about the cost of CXL, different pricing plans, starting costs, free trials, and more pricing-related information provided by CXL. In this course, you will learn how to: Build a partner and customer marketing strategy that drives retention and revenue. This isn’t for entry-level marketers or enterprise CMOs. Feb 10, 2022 路 They require careful collaboration and coordination of sales, marketing, product, and customer success teams to execute effectively. Where you’ll engage audiences. CXL gives you access to 90+ up-to-date marketing courses. He has more than 30 years of experience in the semiconductor industry in memory design and engineering management and 15+ years of experience in product management/marketing and business development in IP and ASIC related businesses. Drive demand and adoption through product marketing content. Marketing funnel. Mar 19, 2025 路 Who this B2B marketing course is for. Feb 10, 2022 路 On-point product marketing is why Webflow was able to enter the no-code website market with competitors like Wix and Squarespace and still generate 4 million monthly users. Feb 10, 2022 路 As your product nears market readiness, create a product marketing and go-to-market plan that highlights how you’ll elevate the customer experience. The knowledge and insights possessed by the top 1% used to be out of reach for most people. Jun 13, 2024 路 Product pages focus on a single product and its details, while category pages showcase similar products in the same category. Align customer success, sales, and marketing for maximum impact. Mar 14, 2025 路 CXL emphasizes how the course can improve job prospects, boost marketing performance, and drive measurable business impact, making the investment feel worthwhile for professionals. “There are still a lot of workloads that can work within the memory space of direct attached DRAM Product marketing certifications and training are also useful in improving your skills and credibility. Minidegree Training Program : Brand Marketing Brand Marketing that drives demand and wins trust. We brought the top 1% product marketing practitioners from companies like HubSpot, Outreach, Profit Well, Drift and Shopify to teach Oct 12, 2023 路 Arif Khan, product marketing group director for PCIe, CXL and interface IP at Cadence, summed up the protocol’s significance: “CXL enables resource utilization in a more efficient way. There are four stages: Introduction; Growth; Maturity; Decline; Some iterations of the product lifecycle tweak names or add additional stages. May 14, 2018 路 These methods are in much wider use in product development, manufacturing, fraud detection, healthcare, and so on. The best marketers have deep skills in growth, conversion optimization, analytics, and broad skills across all areas of marketing. Sales Copywriting & Product Messaging: Develop persuasive copywriting skills to enhance product messaging. Master growth frameworks, behavioral psychology, copywriting, and technical skills like digital analytics and testing frameworks. Nov 17, 2021 路 The Product Marketing for Technology Companies Training will help you become a product marketing pro. Keep reading Drive new growth with partner marketing. Introduction to Product Marketing Justin Topliff has a decade of experience in product marketing, marketing and operations, with a background in tech, venture capital and management consulting. That’s why we recommend you take a look at our product marketing guide. Engaging l earning f ormat supported by social proof : The landing page effectively uses testimonials, case studies, and logos of recognized brands to build Jun 2, 2022 路 When launching a new product, use ABM to sell into existing accounts first; Leverage data enrichment and intelligence tools to reach the right person every time. What’s unique about a SaaS marketing strategy? SaaS marketing strategies may be traditional marketing- or sales-led strategies. Thanks to the tips that Lucas Weber shares, you will be able to get the skills necessary to win sales and drive results. Founders and executives looking to scale product marketing. Master major PPC platforms like Google, Facebook, and LinkedIn Ads. Business owners who want to improve how they bring products to market. It’s still as relevant today as ever. At CXL, we’re making that knowledge accessible for anyone with enough drive and motivation to take advantage of it. Product lifecycle management includes all activities related to the product lifecycle, not just marketing. ; Within the team of product marketers, the PMM owns the entire strategy, delegates tasks and resources, hires and organizes the team structure, and is ultimately responsible for the success of the organization’s product Become Great at Product Marketing (CXL) This is amongst one of the best product marketing course that will help you learn everything about product management and marketing. Develop advocacy and referral programs that generate high-quality leads. offer data-driven marketing training programs for people who want to be top 1%. Apr 23, 2025 路 Account-based Marketing (ABM) isn’t just another marketing strategy—it’s a fundamental shift in how business-to-business (B2B) companies approach revenue generation. Product Marketing At Xconn, he is in charge of CXL ecosystem partner relationship, CXL product marketing, business development, corporate strategy and operations. Anyone breaking into product marketing who wants real, usable skills. Expert marketing courses on customer acquisition, brand, product marketing, conversion optimization, and digital analytics. The most practical brand marketing training for growth-minded marketers. 1 standard, the spec had advanced much further. Team leads looking to build or scale a high-functioning growth team. Still, what it actually promotes isn't that—it's the top 1% instructors who are carefully picked to attend your classes according to the area they specialize in. Apr 22, 2025 路 The premium all-in-one training platform for marketing specialists. “Between the time the spec was released and the introduction of initial OEM platforms supporting the 1. Lou Ternullo is Sr. Welcome to CXL. Master product marketing with our courses by mastering key techniques like defining your product’s position, communicating effectively, empowering sales teams, researching customer personas, and setting the right prices. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. Master PPC on Facebook (Meta), Google, and LinkedIn – run campaigns with confidence. 8. The CXL guarantee: 7-day no questions asked money-back period Feb 6, 2022 路 Product lifecycle marketing aligns marketing efforts with a product’s lifecycle stage. Building a customer-centric product marketing plan. Create your own Product Hunt account and get added as a maker. Compare CXL and Product Marketing Alliance head-to-head across pricing, user satisfaction, and features, using data from actual users. Growth Marketing Minidegree 2024 by CXL Transform your career with CXL’s Growth Marketing Minidegree. Content won't ever be outdated. To master the strategies, skills, and mindset you need to advance your product, take CXL’s Product Marketing Minidegree. Marketing simply hasn’t been on their radar. Make smarter decisions and deliver results. Communicate insights clearly to stakeholders for better decision-making. This is the most comprehensive technical marketing training available. 120+ Highly practical and detailed marketing courses. Nov 6, 2024 路 If learning is the goal, this minidegree is great. In this course, you will learn how to: Develop product marketing content that drives conversions and sales. Create go-to-market plans at any company growth phase and ensure your product gets adopted and remains engaging after the sale. Marketing leaders launching new products or features. Let’s take a quick look at the different parameters of CXL for better understanding: Welcome to the Product Marketing community. Then, browse the website, see what pages look like, what people are talking about, and how makers respond to user comments and reviews. While 67% of marketers report using ABM in some capacity, the reality is that most are simply repackaging traditional demand generation tactics under a trendy label. Once your data scientists are enthused about the enormous amount of available marketing data and are convinced that they understand the goals of marketing, they will start testing. CXL’s most popular certification programs are Growth Marketing, Content Rate Optimization, Digital Analytics, and Brand and Product Marketing. I've gone through Pragmatic and I've gone through PMA, and in my opinion, PMA wins hands down. His short course will equip you with the essential skills and knowledge to understand what product marketing is, how it contributes to overall go-to Feb 10, 2022 路 Across the board, though, product marketing’s main focus areas are: Positioning;; Messaging (and voice of customer);; Pricing;; Packaging; Segmentation;; Product launches. Where the campaign fits into your wider marketing and the customer journey (e. Product Marketing Certification™ Professional Training and Coaching San Francisco, CA 2,483 followers Product Marketing Certification is everything you need to propel your career to the next level. Product managers who need to align marketing and sales efforts. 10x Programs to give your team the competitive edge. Look no further than CXL, this is the best and most recommended course you will find on Product Marketing Introduction. May 2, 2025 路 Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products. Get started 100% free. #3 The Product Marketing Minidegree by CXL. Subscribe to CXL and get access. Jan 7, 2025 路 CXL courses have garnered strong acclaim across various review platforms, reflecting a consensus of high quality and practical value. Align content with customer pain points and buying journeys. New content monthly with on-demand access. Look no further than CXL, this is the best and most recommended program you will find on Product Marketing. The majority of your new product launch plan activities take place pre-launch, but don’t discount the importance of a post-launch analysis of your new product’s impact, and subsequent changes to your product Jan 23, 2025 路 Peep Laja is the successful founder of three companies: CXL, Speedo, and most recently, Wynter, a platform for doing product marketing research. Director Product Marketing for the Rambus CXL/PCIe controller IP product lines. CXL is a B2B marketing training platform CXL teaches B2B companies modern go-to-market tactics. Look no further than CXL, this is the best and most recommended program you will find on Growth Marketing. While this case is about the growth of a service company, the same marketing principles apply when growing a SaaS or other B2B proposition. Oct 26, 2024 路 Introduction to product marketing. Santa Clara County, California, United States Senior Technical Product Marketing Manager - Data Center . We specialize in providing the most in-depth online data-driven marketing trainings for individuals and teams who want to be top 1%. Product Marketing: Product Marketing Content: Learn to create compelling content that effectively markets your products. All in a single subscription. Align product decisions with real data instead of guesswork. 3h 10min | 6 lessons | 0 downloadable resources. The CXL guarantee: 7-day no questions asked money-back period Join the largest product marketing community, as we bring together the most innovative minds in the industry to help elevate your career. Prepare yourself for the Product Hunt community. A product marketing plan outlines the positioning, messaging, and value proposition for a new product. Vetted top 1% of marketing practitioners as instructors. With a 4. CXL’s Product Marketing certification course is an industry standard. Target audience. Technical marketing mastery: The course for data-driven growth and serious execution. Product-led strategies use a free trial or freemium version as the primary means of customer acquisition, engagement, and conversion. He has 10+ years of experience in B2B tech product marketing in growth companies. This course is for you if you are responsible for: Product managers looking to make smarter, data-driven decisions. To deliver on this promise we: bring you in-depth marketing, analytics and optimization content on our blog. ” Not all workloads require CXL (Compute Express Link). We provide the absolute best content on conversion optimization and data-driven marketing. Designed for marketers who need to harness technology, data, and analytics to fuel scalable growth, especially in SaaS, B2B, and tech-driven industries. Build mental availability and stay top of mind with your audience Jun 16, 2022 路 Where your product or service fits into the market. This course is for you if you are responsible for: Hiring managers responsible for product marketing roles. This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline. Explore individual plans and team plans now. lkybnewohgkxfsgpivzroneupclukeuaiewmbeeqsfhwqbfbbmtihyrxtxmtpyeetkgur